Arc'teryx user research and analysis.
Field study using a variety of methods to gain insight into customer needs and
relationships with the outdoor gear manufacturer.
Opportunity
Arc'teryx, a outdoor gear company, is in a tight spot between becoming a mainstream outdoor clothing/fashion company, which it does not want to do, and facing pressure from smaller, forward-thinking competitors. We identified a core issue as: How does the company maintain its elite image while growing?
Solution
We conducted user research to understand customer needs and their relationship with the company, and then to identify design directions. The results were extremely well-received by the client. (Please refer further to the PDF.)
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In concert with Kyungsun Kim, Ido Mor and Max Shapiro.
User observation
We used a variety of methods to gain insight on users on a tight schedule and budget: camera journals; aspiration collages; contextual interviews; field observations; and climber community questionnaires.
Personas
From our observations, we identified and built stories around core user groups to communicate our findings to the client.